NEWS  Android  November 9, 2023  Reading time: ~1 minute)

Max (RS editor)

In a move signaling a shift away from reliance on Google's Android, Amazon is reportedly gearing up to replace the Android core in its future Fire TVs, smart displays, and other devices. Veteran journalist Janko Roettgers, writing for Lowpass, has cited "multiple sources with knowledge of these plans," substantiated by job listings and other materials hinting at Amazon's strategic move.

The e-commerce giant is said to be developing its own Linux-based operating system, internally known as "Vega". This OS is anticipated to power a range of Amazon devices, including Fire TV Sticks, TVs, and various connected devices. The shift to an in-house operating system aligns with a broader trend in the tech industry, where companies like Huawei and Xiaomi are distancing themselves from Google Android by investing in the development of their own operating systems.

Amazon's endeavor to establish an independent operating system underscores the growing trend of major tech players seeking alternatives to Android. While Android has long dominated the mobile and smart device landscape, concerns about privacy, control, and the desire for a customized user experience are driving companies to explore proprietary solutions.

The move not only signifies Amazon's desire for greater autonomy but also raises questions about the potential impact on the user experience and app ecosystem for Fire devices. As the company navigates this transition, industry observers will be closely watching to see how Amazon's Vega OS performs and whether it can successfully compete in a market traditionally dominated by Android.