NEWS  AI  November 28, 2023  Reading time: 2 Minute(s)

ChilloBit (author)

In the ever evolving landscape of artificial intelligence, Amazon has taken a significant stride by introducing its own corporate assistant, Amazon Q, joining the ranks of ChatGPT, Bard, Copilots and Grok.

Developed by Amazon's cloud computing division, Q is exclusively designed for workplace applications, distancing itself from consumer-oriented chatbots. The primary objective of Amazon Q is to streamline employees' daily tasks, ranging from summarizing strategy documents to handling internal support tickets and addressing queries about company policies. Positioned in direct competition with corporate chatbots like Copilot, Google's Duet AI, and ChatGPT Enterprise, Amazon Q aims to become an indispensable work companion for millions.

Amazon, once perceived as trailing in the AI race, has made concerted efforts to overcome this perception. While other tech giants swiftly unveiled their chatbots, Amazon remained relatively discreet about its AI plans until recently. In September, the company announced a substantial investment of up to $4 billion in Anthropic, an AI startup competing with OpenAI, signaling its commitment to AI development. Additionally, Amazon introduced a platform allowing customers access to various AI systems.

The paramount concern for businesses considering AI adoption was data security and privacy. Many companies refrained from deploying AI assistants due to these apprehensions. In response, Amazon engineered Q to prioritize security and privacy, ensuring that it exceeds consumer chatbots' standards. Q aligns with the security permissions already established by businesses for their users. For instance, if an employee lacks access to sensitive financial data, Q mirrors this restriction by withholding such information.

In contrast to ChatGPT and Bard, Amazon Q diverges in its architectural approach. Instead of relying on a specific AI model, it leverages the Amazon platform known as Bedrock. Bedrock interconnects various AI systems, including Amazon's Titan, Anthropic's developments, and Meta's contributions.

The nomenclature "Q" alludes to the chatbot's conversational nature and draws inspiration from iconic figures like James Bond's Q and a notable "Star Trek" character. By the way the name is suspiciously similar to "Q*" (Q-Star), the alleged OpenAI program that, according with past week' related news, lead to the ousting of Sam Altman because of a secret related to a threat to humanity. Well, maybe it's just a coincidence, let's move on.

Priced competitively, Amazon Q starts at $20 per user per month, offering an affordable alternative compared to Microsoft and Google's enterprise chatbots, which charge $30 monthly.

This unveiling was part of a series of announcements at Amazon's annual cloud computing conference in Las Vegas. Alongside Q, the company revealed plans to bolster its AI infrastructure and expanded its partnership with Nvidia, solidifying its stance as a frontrunner in the AI landscape. The incorporation of new Nvidia chips incorporating Arm processor technology signifies a notable shift in the data center computing arena, presenting challenges for traditional players like Intel and Advanced Micro Devices while offering an opportunity for Arm's entry into this domain.

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