NEWS  Apple  May 20, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Anticipation following a recent report sheds light on the upcoming Apple AirTag 2. This second-generation tracking accessory promises several improvements over its predecessor, which first hit the market in 2021. While the original AirTag set a high standard for personal item tracking, the new model is expected to raise the bar even higher, although it remains uncertain if it will match some of the innovative features seen in competing devices.

Upgrades and Rumored Features

In his latest newsletter, renowned Apple analyst Mark Gurman shared insights about the AirTag 2, hinting at significant enhancements. A major upgrade will be a new and improved chip designed to provide more precise location tracking. This could address one of the key areas where users seek improvement.

Other potential upgrades discussed among enthusiasts include louder alert volumes, which would help users locate their items more easily, and longer battery life to extend the device's operational period without needing frequent replacements. Additionally, there's speculation about the introduction of a more affordable, wallet-friendly version of the AirTag, broadening its appeal to a larger audience. However, these features have not yet been confirmed.

Competitor Edge and Challenges

Despite the excitement surrounding the AirTag 2, there are notable features in competitor products that Apple has yet to announce for its new device. For instance, the SEINXON Tracker Card, boasts a rechargeable battery and a sleek, credit card-shaped design that fits conveniently into wallets. Such innovations could challenge Apple's dominance in the item-tracking market if not addressed in the AirTag 2.

Current AirTag Specifications

The current AirTag is equipped with a CR2032 lithium 3V coin battery and incorporates Bluetooth Low Energy (BLE), Ultra Wideband (UWB), and Near Field Communication (NFC) technologies. It features a compact, round design with a thickness of 8 mm (~0.31 inches) and an IP67 rating for dust and water resistance. These specifications have made the AirTag a reliable tool for users to keep track of their belongings.

Expected Release Window

According to the latest reports, the production timeline for the AirTag 2 has shifted, with an expected release now slated for mid-2025. Apple is reportedly conducting tests with its manufacturing partners to ensure the new model meets the high standards associated with its brand.

 IMAGES CREDITS: APPLE