Apple Could Use Google Gemini for iPhone's AI Features

Exploring the Intersection of Artificial Intelligence and Smartphone Technology

NEWS  Apple  March 18, 2024  Reading time: 3 Minute(s)

Max (RS editor)

---

The integration of artificial intelligence (AI) has emerged as a pivotal trend and smartphone giants like Google, Samsung, and Apple are increasingly leveraging AI to enhance user experiences and introduce groundbreaking features. A recent report by Bloomberg suggests that Apple may soon collaborate with Google by incorporating the Gemini AI engine into its upcoming iPhones, marking a significant development in the realm of AI-powered smartphones.

 

Google has been at the forefront of integrating AI into its Pixel lineup, while Samsung recently joined the fray with the Galaxy S23 Ultra. With rumors swirling around Apple's plans to introduce AI features in its forthcoming iPhones, the potential partnership with Google's Gemini engine signifies a strategic move towards enhancing the iPhone's capabilities.

According to a Bloomberg report authored by Mark Gurman, Apple is currently in active negotiations with Google to license the Gemini engine for powering new AI features on the iPhone software. While discussions are ongoing, an official announcement is not expected until Apple's annual Worldwide Developers Conference in June. The report also highlights Apple's previous discussions with OpenAI, indicating the company's commitment to exploring various AI providers.

If Apple proceeds with integrating Gemini into its iPhone ecosystem, it would not only signify a deepening partnership between the two tech giants but also underscore Apple's focus on advancing AI capabilities within its products.

This collaboration would build upon the existing search agreement between Apple and Google, wherein Google pays a commission to maintain its search engine as the default option on Apple's Safari browser.

Apple's CEO, Tim Cook, has acknowledged the company's efforts in developing generative AI and hinted at its integration into future products. Reports suggest that Apple has been investing heavily in AI research, with aspirations to compete in the generative AI space. This aligns with Apple's strategic vision of leveraging AI to enrich user experiences and drive innovation across its product ecosystem.

The potential integration of Gemini into iPhones opens up a myriad of possibilities for AI-driven features, ranging from enhanced personalization to improved predictive capabilities. By harnessing the power of Gemini, Apple aims to offer users a seamless and intuitive smartphone experience that adapts to their preferences and behaviors.

This move seems also to further confirm our suspicions about the inability of Apple to successfully develop its own AI technology, as highlighted just three days ago while reporting on the acquisition of Darwin AI. While the introduction of AI on Apple's devices is a move of strategic importance for the company in order to align with the market trend, on the other hand the current situation - if our suspicions and Bloomberg's report holds true - sheds a shadow on the potential difficulties of the company, that may negatively reflect even to the stock market.

 

However, the outcome of the negotiations between Apple and Google remains uncertain, and Apple may explore alternative options or even engage multiple partners for AI integration. Nonetheless, the prospect of Apple embracing Gemini underscores the growing significance of AI in shaping the future of smartphones and underscores the tech industry's collaborative efforts towards innovation and advancement.

 IMAGES CREDITS: APPLE / GOOGLE