NEWS  Apple  December 12, 2023  Reading time: ~1 minute)

Max (RS editor)

Apple is set to unveil a revamped iPad lineup in the coming year, as reported by Bloomberg. The move follows a 3% drop in sales from 2022 to 2023, compounded by an 8% decline the previous year, prompting Apple to address the confusion surrounding its diverse iPad models.

With no new iPad releases in 2023, Apple's fourth-quarter results indicated a 10% year-over-year dip in iPad revenue. The company aims to enhance clarity for consumers by simplifying the lineup and introducing significant upgrades. Currently, Apple offers a range of iPads, including two sizes of the iPad Pro, iPad Air, 10th generation iPad, 9th generation iPad, and the iPad mini, each with varying accessories and charger compatibility.

The strategic plan involves positioning the iPad Pro as the flagship model, the iPad Air as a mid-tier option, and the 11th generation iPad as the entry-level device. According to a report, the iPad Pro is expected to receive notable enhancements, including a superior screen, the M3 chip, a redesigned appearance, and an exclusive Magic Keyboard attachment designed specifically for iPad Pros.

For the iPad Air, Apple plans to introduce two different screen sizes and equip it with the M2 chip, providing a balance between features and affordability. Additionally, an updated iPad mini and the 11th generation iPad are slated for release, allowing the gradual phase-out of the ninth generation model, which still incorporates a home button.

While specific timelines for these releases were not disclosed in the report, Apple's proactive approach aims to simplify the decision-making process for potential iPad buyers and reinvigorate interest in the product line. As Apple takes strides to eliminate confusion and enhance product differentiation, customers can anticipate a more straightforward and enticing iPad experience with the upcoming changes. Apple has yet to provide an official comment on these reported developments.

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