NEWS  Apple  February 20, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Rumors have been circulating for some time about the possibility of Apple delving into the world of foldable smartphones. These whispers have now gained momentum, with recent reports suggesting a potential launch window for Apple's inaugural foldable device. Amidst speculations and industry chatter, it's crucial to dissect the information available and discern its implications for both Apple and the broader smartphone market.

The Reported Launch Date

According to Korean website Alpha Economy, Apple has tentatively set September 2026 as the launch date for its foldable iPhone. This timing could position the device to debut alongside the iPhone 18 series, strategically placed after Samsung's traditional August unveiling of its Galaxy Z Fold lineup. The projected launch date hints at Apple's meticulous planning and its intention to make a significant splash in the competitive smartphone landscape.

Market Projections and Expectations

Alpha Economy further suggests that Apple anticipates selling a staggering 50 million units of its foldable device—a considerable leap from industry norms. While the foldable phone market is still nascent, with 2022 seeing 14.2 million shipments, forecasts indicate significant growth potential. Apple's ambitious sales projections underscore its confidence in the appeal and viability of the foldable form factor.

Internal Developments and Organizational Shifts

Reports indicate internal reshuffling within Apple, with employees from the Vision Pro team being reassigned to the foldable project. This strategic move highlights Apple's commitment to advancing its foldable technology and signifies a concerted effort to pool talent and resources toward this endeavor. 

Navigating Through Speculation

Despite the growing buzz surrounding Apple's foldable aspirations, it's essential to approach these reports with a degree of caution. The tech landscape is rife with rumors, and conflicting narratives regarding the development and timeline of Apple's foldable iPhone abound. From alleged production setbacks to debates over prioritizing a foldable iPad, the discourse underscores the complexity of bringing a new product category to market.

While the specifics of Apple's foldable iPhone remain shrouded in speculation, one thing is clear: Apple is actively exploring the foldable form factor with the intention of making a substantial impact. The reported launch window, market projections, and internal maneuvers all point to a company poised to redefine the smartphone landscape once again.

 CONCEPT IMAGES OF A FOLDABLE IPHONE BY MICHAL DUFKA