NEWS  Apple  November 1, 2023  Reading time: 2 Minute(s)

Max (RS editor)

In a move that has surprised many Apple enthusiasts, the tech giant has opted to keep the iconic Magic Keyboard, Magic Trackpad, and Magic Mouse tethered to the Lightning port, despite expectations of a transition to USB-C. The release of the new M3 iMac has left these peripherals seemingly untouched, defying the trend of Apple's progressive shift towards USB-C across its product lineup.

Over the past few months, there was widespread speculation that Apple would finally embrace the USB-C standard for its input devices with the launch of the M3 iMac. However, those expectations have not materialized, as these essential accessories still sport the familiar Lightning port for both pairing and charging.

This choice stands out, as Apple has been steadily adopting USB-C technology in many of its products. The entire iPhone 15 lineup, the latest-generation iPad models, the Siri Remote for Apple TV, the second-generation AirPods Pro, and the new Apple Pencil have all embraced USB-C connectivity. Except for the peripherals accompanying the iMac, the only Apple devices that still retain the Lightning port are the AirPods, AirPods Max, and the iPhone SE.

So, why this unexpected deviation from the USB-C trend? Apple has not provided official reasons for the decision. It is possible that the company aims to maintain compatibility with older devices and accessories that use Lightning connectors. This move may also help ease the transition for users who have invested in a Lightning ecosystem, making it more convenient to use their existing peripherals with the new M3 iMac.

Another plausible explanation is Apple's commitment to product differentiation. By retaining the Lightning port on these peripherals, Apple ensures that they are easily distinguishable from other USB-C equipped accessories in their lineup, contributing to brand recognition and coherence.

While this choice may seem surprising to some, it demonstrates Apple's flexibility in adapting to user preferences and needs. Whether the Lightning port continues to be a part of Apple's ecosystem or eventually gives way to the omnipresent USB-C remains to be seen. Regardless, Apple's ability to pivot and cater to its diverse customer base continues to be a defining characteristic of the company's approach to innovation.

(Cover image by user3802032 on Freepik)