NEWS  Apple  February 29, 2024  Reading time: 2 Minute(s)

Max (RS editor)

In the ever-evolving landscape of technology, where gadgets promise to whisk us away to alternate realities or streamline our daily tasks with the swipe of a finger, there's one thing that remains constant: the comedy of errors that often accompanies new releases. Enter the Apple Vision Pro, the mixed reality headset that's causing more head-scratching than mind-blowing experiences.

Initial excitement surrounding the Apple Vision Pro quickly collided with the harsh reality of return rates that would make even the hardiest tech enthusiast wince. Reports emerged suggesting that as many as 20–30% of users were returning their $3,500 headsets, not due to some flaw in the hardware or software, but - according to Apple analyst Ming-Chi Kuo -  because they simply couldn't figure out how to set them up. It seems even the most advanced technology can't escape the classic "plug it in and hope for the best" approach.

But fear not, for amidst the sea of befuddled consumers, there shines a glimmer of hope. Ming-Chi Kuo swoops in like a digital superhero, armed with insights and predictions that shed light on the tangled web of Apple's latest creation. Less than 1% of Vision Pro buyers returned their headsets, a statistic so impressively low it almost defies belief. It appears that while some may struggle to unwrap the mysteries of their shiny new toy, the majority are content to bask in its aura, setup be damned.

Of course, no tale of technological tomfoolery would be complete without a few jabs at the gadget itself. Critics have lamented the weight of the device, as if strapping a small elephant to their faces wasn't part of the immersive experience they signed up for. And let's not forget the resolution woes, because who wouldn't want their virtual desktop to resemble a pixelated fever dream?

But fear not, dear consumers, for the future of the Apple Vision Pro is a bright one... or at least, it will be once Apple figures out how to lighten the load and sharpen the visuals. Reports suggest a second-generation Vision Pro is on the horizon, though impatient buyers may need to wait until the distant future of late 2025 or early 2026 for production to begin. It seems Apple is taking user feedback to heart, determined to refine their creation into a masterpiece of technological wonder.

So, as we gaze into the horizon of mixed reality headsets, let us remember the lessons learned from the Apple Vision Pro: that even the most cutting-edge gadgets can't escape the pitfalls of setup woes and design quirks. But hey, at least it makes for a good story... and maybe a few laughs along the way.

 COVER IMAGE BY KUES1 ON FREEPIK / REVIEW SPACE | PRODUCT IMAGE BY APPLE | DISCLAIMER: THIS CONTENT IS A PARODY AND SHOULD BE VIEWED AS SUCH. IT IS NOT AFFILIATED WITH, NOR DOES IT REPRESENT THE VIEWS OR OPINIONS OF THE PARTIES INVOLVED