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Google Faces Scrutiny From UK Watchdog

Marketing Advocacy Group Contests IP Protection Proposal

NEWS  News  November 11, 2023  Reading time: 2 Minute(s)

Google's initiative to cloak IP addresses in its Chrome browser, known as IP Protection, has come under fire from The Movement for an Open Web (MOW), a marketing advocacy group. The MOW, previously vocal against Google's Privacy Sandbox initiative, has lodged a complaint with the UK's Competition and Markets Authority (CMA), alleging that the proposed IP Protection poses challenges to online child protection efforts. Read more


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