NEWS  News  February 8, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Disney has recently announced its acquisition of the streaming rights to Taylor Swift's highly acclaimed Eras Tour concert film. Following its initial debut in theaters and subsequent availability on video-on-demand platforms, "Taylor Swift | The Eras Tour (Taylor’s Version)" is set to premiere exclusively on Disney+ come March 15th.

The announcement, made through a press release by Disney on Wednesday, marks a significant development for fans worldwide. This exclusive release on Disney+ will include the inclusion of the song "Cardigan", which was notably absent from the film's initial release, along with four additional acoustic tracks, enhancing the viewer's experience.

Bob Iger, CEO of Disney, expressed his enthusiasm regarding the acquisition, stating:

"The Eras Tour has been a true phenomenon that has and continues to thrill fans around the world, and we are very excited to bring this electrifying concert to audiences wherever they are, exclusively through Disney+."

Despite speculation and hopes from some quarters for other streaming platforms to secure the rights, including Apple, Disney emerged as the frontrunner, further solidifying its position as a major player in the streaming landscape.

For those who prefer alternative viewing options, the Eras Tour concert film will still be available for rental via various video-on-demand platforms, albeit without the inclusion of the song "Cardigan" and the additional acoustic tracks. Platforms such as Amazon and Apple TV will continue to offer the film to audiences seeking a non-subscription-based viewing experience.

The move by Disney to secure exclusive streaming rights to such a highly anticipated and celebrated concert film underscores the company's commitment to providing diverse and compelling content to its subscribers. With the addition of Taylor Swift's Eras Tour to its repertoire, Disney+ further cements its position as a premier destination for entertainment across various genres.