Google Bard Advanced AI Will Be Available as Premium Subscription

Riding the Wave of Subscription Revenue, Alphabet Invests in AI Innovation

NEWS  AI  January 31, 2024  Reading time: 2 Minute(s)

Max (RS editor)

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Google, under its parent company Alphabet, has announced its latest venture: Bard Advanced, a premium subscription offering for its conversational AI platform. The unveiling comes on the heels of Alphabet's fourth-quarter earnings report for 2023, revealing a staggering $15 billion in annual subscription revenue across its diverse portfolio.

 SUNDAR PICHAI - ALPHABET CEO [IMAGE CREDITS: WIKIPEDIA] 

Bard Advanced represents Google's commitment to pushing the boundaries of AI innovation, leveraging its cutting-edge Gemini Ultra architecture. Gemini, Google's multifaceted AI framework, encompasses various versions tailored to different complexities of tasks. With the introduction of Gemini Ultra to Bard Advanced, users can anticipate an AI assistant adept at processing a myriad of data types including text, images, audio, video, and even code, promising unparalleled versatility and efficiency.

During the recent earnings call, Alphabet CEO Sundar Pichai highlighted Bard's evolution, stating:

"It's now powered by Gemini Pro, and it's much more capable at things like understanding, summarizing, reasoning, coding, and planning. It's now in over 40 languages and over 230 countries around the world. Looking ahead, we'll be rolling out an even more advanced version for subscribers powered by Gemini Ultra."

While specific details regarding pricing and release dates for Bard Advanced remain undisclosed, Google has hinted at an imminent launch, with early access expected for select testers before a broader rollout. Speculations suggest a pricing model akin to Google's existing subscription offerings, potentially placing Bard Advanced in a similar range as its counterpart, ChatGPT Plus, which currently retails at $20 per month.

The introduction of Bard Advanced underscores Google's strategic maneuver to capitalize on the subscription trend while solidifying its position as a leader in AI-driven solutions. As the subscription economy continues to thrive, fueled by evolving consumer preferences and technological advancements, Alphabet's investment in AI innovation is poised to yield substantial dividends, further cementing Google's dominance in the digital landscape.

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