NEWS  Apps  November 7, 2023  Reading time: 2 Minute(s)

Max (RS editor)

Google remains committed to eradicating YouTube Vanced, an application that enables users to enjoy ad-free video content on the platform without the need for a premium subscription. About a year ago, Google sent a cease-and-desist letter to the developers of the app, effectively halting its distribution. Despite this setback, new iterations of Vanced quickly emerged on Android devices.

Now, Google is stepping up its efforts to combat Vanced. The tech giant from Mountain View is purportedly working on an "experimental Android WebView Media Integrity API," with testing scheduled to commence in early 2024. This API is an extension of Google's previous work on the web, where the company introduced and tested a "Web Environment Integrity API." Although Google did not explicitly specify its intended use for this interface, it was designed to enable websites to monitor the devices accessing them for any alterations.

Following widespread criticism, the Web Environment Integrity API was scrapped earlier this month. However, the core concept is not entirely abandoned. The Android WebView Media Integrity API mentioned earlier is essentially an evolution of these prior ideas. It allows websites integrated into WebView to verify the integrity of an Android device, potentially blocking access if the device is deemed unsuitable.

Concerning YouTube Vanced, it's important to note that Vanced apps essentially function as optimized and modified browsers. They use a WebView to display YouTube content while adding features like ad blocking and other benefits similar to YouTube Premium. If YouTube could verify the apps or devices attempting to access its servers before displaying content, it could effectively thwart Vanced's successors. The API's role extends beyond safeguarding the video platform's revenue.

Google has clarified that WebView will provide protection against fraud and abuse by potentially allowing app developers to intercept and modify the content displayed on third-party websites, enhancing security and control for the platform and its users.

By the way in the last days there have been rumors about Google breaking EU laws on privacy,  the usage of the code which detects the AdBlock in fact, acts without the permission of the user, similarly to the cookies and similar technologies that the EU GDPR is aimed to contrast. The API discussed on this article could be considered on the same level; if so, any move in this direction could be counterproductive for Google, finding themselves having to choose between being sanctioned by the European Union with billion-dollar fines, or giving in to the use of adblockers by third parties.