NEWS  Smartphones  October 25, 2023  Reading time: 2 Minute(s)

Max (RS editor)

In the concluding chapter of 2023, one of the standout players that has dominated the tech landscape is undeniably the Huawei Mate 60 series. Over the past six weeks, these devices have exhibited a performance that can only be described as extraordinary, with an astonishing 1.6 million units making their way into the hands of consumers in China. What's even more remarkable is the sales surge witnessed in the two weeks following the release of Apple's much-anticipated iPhone 15, with over 400,000 units of the Mate 60 sold in that short time span.

These sales figures, in and of themselves, are nothing short of impressive. However, they take on even more significance when we consider that Huawei has managed to outperform its long-standing rival, Apple, in the fiercely competitive Chinese market. Historically, Apple has found China to be a fertile ground for the sales of its devices, making this feat all the more notable.

Intriguingly, the initial two weeks after the debut of the new Apple smartphones saw a sales drop of 4.5% compared to the iPhone 14 family. This decline is an unmistakable sign of waning interest on the part of the public. It also reflects the broader market dynamics, as the entire tech market has been grappling with a significant contraction. The last quarter, in particular, recorded a notable 8% decline compared to the worst third quarter performance over the past decade.

Huawei's achievement with the Mate 60 series represents a compelling shift in the balance of power in the smartphone industry. It underscores the brand's enduring appeal and innovative prowess, which have allowed it to not only maintain its market position but also to gain ground in the face of formidable competition.

As we move into the new year, the performance of the Huawei Mate 60 series stands as a remarkable success story in the final chapter of 2023, and a testament to the enduring appeal of the Huawei brand.