NEWS  Smartphones  January 29, 2024  Reading time: 2 Minute(s)

Max (RS editor)

In a strategic move aimed at intensifying competition in the global smartphone market, insiders reveal that Huawei is gearing up to launch its highly anticipated Mate 70 series in September. 

The timing is set to coincide with the announcement of Apple's iPhone 16, setting the stage for a head-to-head battle between the two tech giants, particularly in the lucrative Chinese market.

The Mate 60 series, Huawei's previous flagship lineup, has enjoyed remarkable success, with reports indicating that the company has sold over 30 million units since its surprise launch in August 2023. This milestone underscores Huawei's growing traction in its home market, where it continues to thrive despite the absence of Google services, leveraging its HarmonyOS-powered devices.

The upcoming Mate 70 is poised to raise the bar even further, with rumors suggesting significant enhancements, including a 1”-type camera sensor and a refined front panel featuring slimmer and more uniform bezels. Building on the momentum of its predecessor's success, Huawei aims to solidify its position as a formidable player in the competitive smartphone landscape.

Key to the Mate 60 series' triumph has been its ability to captivate consumers with innovative features and impeccable performance. The Mate 60 Pro, in particular, has garnered widespread acclaim, boasting a Kirin 5G chipset and unique functionalities like two-way satellite calling. Such features have not only fueled sales but also cemented Huawei's reputation for delivering cutting-edge technology.

Looking ahead, industry experts anticipate similar success for Huawei's upcoming P70 series, projecting a substantial increase in revenue driven by surpassing the sales performance of its predecessors. With a focus on innovation and customer satisfaction, Huawei remains poised to challenge industry norms and set new benchmarks in the ever-evolving smartphone landscape.

As the launch date for the Mate 70 draws near, all eyes are on Huawei as it prepares to unveil its latest flagship devices, setting the stage for an exhilarating showdown with its rivals in the fiercely competitive smartphone market.

 IMAGES CREDITS: HUAWEI