NEWS  Headset  January 29, 2024  Reading time: 2 Minute(s)

Max (RS editor)

The recent debut of Apple's Vision Pro has sparked both anticipation and apprehension among industry players. While some view Apple's foray into this domain as a potential disruption, Meta, formerly known as Facebook, sees it as an opportunity to reinvigorate the market and bolster its own offerings.

Apple's Vision Pro enters the scene with a formidable price tag of $3,500, setting a high bar for entry. Despite uncertainties about its success, the arrival of Vision Pro has reignited interest in spatial computing and immersive experiences through headsets. Meta, however, perceives this as a chance to capitalize on its Quest series, providing a more accessible alternative for consumers.

According to reports from the Wall Street Journal, Meta aims to position its Quest series as the 'Android' counterpart to Apple's high-end offering. With price points ranging from $250 for the Meta Quest 2 to $999 for the Meta Quest Pro, Meta's lineup presents a compelling value proposition compared to Apple's premium pricing strategy.

Since its acquisition of Oculus in 2014, Meta has invested substantially in shaping the future of AR/VR technologies. Despite initial optimism surrounding the concept of the metaverse, mainstream adoption has been slower than anticipated. However, Meta remains steadfast in its commitment to advancing spatial computing, pivoting towards augmented reality experiences to better align with market trends.

The competitive edge of Meta's Quest series lies not only in affordability but also in versatility and accessibility. While Vision Pro boasts advanced hardware features, Meta's headsets offer a diverse range of experiences at a fraction of the cost. Moreover, Meta's expansive app library and emphasis on user comfort set it apart from its high-priced competitor.

As consumers weigh their options in the AR/VR landscape, Meta's strategic positioning as an affordable and accessible alternative to Apple's Vision Pro underscores its resilience in the face of industry shifts. With a focus on innovation and user experience, Meta is poised to navigate the evolving market dynamics and carve out its niche in the realm of spatial computing.

Yet to be known, though, are the potential choices and offerings of asian giants like Samsung and Huawei. 

 IMAGES CREDITS: APPLE | META