Opera Prepares to Launch One Browser for iOS Under the Digital Markets Act

Opera, a Leading European Browser Developer, Poised to Challenge for iOS Users with Innovative Features and AI Integration

NEWS  Software  January 28, 2024  Reading time: 2 Minute(s)

Max (RS editor)

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In March 2024, the digital landscape in Europe is set to undergo a significant transformation with the implementation of the Digital Markets Act (DMA). Among the companies poised to capitalize on this regulatory shift is Opera, a prominent European browser developer, which has announced its ambitious plans to introduce a fully functional version of the Opera One browser for iPhones. This move signals Opera's determination to compete for iOS users and foster greater diversity in the mobile browsing market.

Jørgen Arnesen, the executive vice president for Opera's mobile division, expressed confidence in the DMA's ability to stimulate competition and provide users with a more diverse selection of browsers on iOS devices.

By offering consumers alternative choices beyond the default options, the DMA aims to empower users and promote innovation in the digital ecosystem. Opera sees this regulatory framework as an opportunity to showcase its browser's capabilities and attract iPhone users to its platform.

Central to Opera's strategy is the integration of artificial intelligence (AI) technology, originally known as Aria, into the Opera One browser. This integrated AI, which Opera has placed "in focus", promises to enhance the user experience by delivering personalized recommendations, streamlining navigation, and optimizing performance. By leveraging AI-driven features, Opera aims to differentiate its browser offering and provide users with a compelling alternative in the competitive iOS market.

While Opera One for iOS is slated for release in the coming months, the company has hinted at the possibility of a similar experience for iPadOS in the near future. This expansion underscores Opera's commitment to catering to a wide range of users across different Apple devices. As Opera prepares to roll out its browser for iOS, the company has also revealed plans for a major investment in a key AI infrastructure project, further solidifying its commitment to innovation and technological advancement.

 

The introduction of Opera One for iOS represents a significant milestone for the company as it positions itself as a formidable player in the mobile browsing landscape. With the DMA creating a more level playing field and fostering greater competition, Opera is poised to capitalize on this opportunity and offer users a compelling alternative to existing browser options.

 MEDIA CREDITS: OPERA