NEWS  Photography  November 9, 2023  Reading time: 2 Minute(s)

Max (RS editor)

As a further confirmation of their enduring partnership, Oppo and Hasselblad have unveiled plans for a groundbreaking "next-generation HyperTone camera system",  poised to redefine computational photography. The announcement, made at the prestigious Paris Photo 2023, sets the stage for a collaborative effort that promises to mark a significant milestone in mobile imaging.

Oppo Imaging Director, Oliver Zhang, highlights the fusion of classic aesthetics with cutting-edge mobile technology, resulting in an aesthetic system finely tuned for mobile photography. The impending launch, scheduled for 2024, is anticipated to set new benchmarks in the industry, combining Oppo's technological prowess with Hasselblad's renowned camera experience.

Entering the second year of their three-year partnership, both companies are aligning their focus on the HyperTone camera as a pivotal goal for 2024. Bronius Rudnickas, Hasselblad Global Marketing Manager, expresses satisfaction with Oppo's strides in mobile imaging, praising the ability to unleash creativity through smartphones.

The HyperTone Camera System, according to the companies, represents a departure from industry norms by prioritizing aesthetics over technical specifications. Comprising the HyperTone All Main Camera System, the HyperTone Image Engine, and the HyperTone ProXDR Display, this system promises end-to-end system-level imaging.

The HyperTone All Main Camera System, a touted industry first, ensures high image quality across various focal lengths, day or night. The HyperTone Image Engine addresses computational photography challenges, claiming significant improvements in clarity and noise reduction through advanced algorithms.

The final piece, the HyperTone ProXDR Display, boasts industry-leading technology capable of recording brightness with precision, unlocking up to eight times more dynamic range on screen. Oppo is actively working to ensure compatibility with the Ultra HDR standard, enhancing the viewing experience across various displays.

While the details of the HyperTone Camera System are meticulously outlined, the practical implications for mobile photography remain somewhat elusive. With the promise of integration into the next generation of Find flagship phones in 2024, Oppo and Hasselblad are set to unveil a transformative imaging experience, providing clarity on their vision for the future of mobile photography.