NEWS  Smartphones  February 27, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Oppo is poised to make a significant comeback in the European market. With the impending launch of the Find X7 Ultra, Oppo enthusiasts and tech aficionados eagerly anticipate the brand's resurgence and the potential implications for the competitive European smartphone arena.

The Find X5 Pro, Oppo's last flagship camera offering in Europe, left a lasting impression on consumers with its advanced features and stellar performance. However, its successor, the Find X6 Pro, saw a limited release exclusively in China, leaving European consumers yearning for the next installment in Oppo's flagship series. Notably, Oppo's partnership with renowned camera manufacturer Hasselblad has been a key selling point, particularly with its innovative periscope telephoto duo, setting Oppo apart in the saturated smartphone market.

Speculation surrounding the European launch of the Find X7 Ultra has been rife, fueled by cryptic statements and industry murmurs. While Oppo remains tight-lipped about its plans, recent developments suggest a promising resurgence in Europe. A press release from the BBK Group, Oppo's parent company, hinted at the brand's imminent return to Eurozone countries, including Germany and Austria, marking a strategic move to reclaim its foothold in the region.

Furthermore, in celebration of its 20th anniversary in 2024, Oppo is poised to embark on a transformative journey in Europe, propelled by a three-year alliance with the Telefonica Group. This partnership holds the promise of expansive growth and enhanced accessibility for Oppo's cutting-edge technologies across European markets. Despite facing challenges and patent disputes, Oppo remains undeterred, leveraging its global standing as the fourth best-selling smartphone manufacturer, as reported by market research institute Canalys.

The impending launch of the Find X7 Ultra, equipped with the formidable Snapdragon 8 Gen 3 processor and boasting Hasselblad's signature color tuning, signifies a new era of innovation and excellence in Oppo's flagship lineup. While uncertainties loom regarding the global release date, industry insiders speculate on the potential impact of this highly anticipated device on Oppo's resurgence in Europe.

 IMAGES CREDITS: OPPO