NEWS  Smartphones  February 21, 2024  Reading time: 2 Minute(s)

Max (RS editor)

The integration of artificial intelligence (AI) has emerged as a pivotal force reshaping user experiences and industry standards. As industry giants like Samsung and Google pave the way for AI-powered smartphones, OPPO, a prominent player in the market, is poised to embark on a transformative journey into generative AI.

Today marks a significant milestone for OPPO as it announces the establishment of a dedicated AI center, signaling its commitment to harnessing the potential of AI to revolutionize smartphone capabilities. With a keen focus on research and development, this initiative underscores OPPO's dedication to delivering user-centric AI features and products that redefine the boundaries of innovation.

According to Pete Lou, Chief Product Officer of OPPO, the advent of AI smartphones heralds a new era of transformation in the mobile phone industry. Lou asserts:

"Following feature phones and smartphones, next-gen AI Smartphones will represent the third major transformative stage in the mobile phone industry. In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes. OPPO is dedicated to becoming a contributor and promoter of AI Smartphones."

Central to OPPO's vision is the integration of generative AI tools, set to debut in the Reno 11 series later this year. As smartphone users anticipate the next wave of innovation, OPPO promises a plethora of AI features designed to enhance functionality and user convenience.

The rollout of generative AI features to the Reno 11 series in the second quarter of 2024 signifies OPPO's proactive approach in embracing cutting-edge technology. With a global reach, OPPO aims to democratize AI capabilities, ensuring that users worldwide can benefit from the advancements in AI-driven smartphone experiences.

As OPPO ventures into the realm of generative AI, it not only solidifies its position as a frontrunner in the smartphone industry but also sets a precedent for innovation and collaboration. By spearheading the adoption of AI technologies, OPPO paves the way for a future where smartphones transcend conventional boundaries, empowering users with unprecedented capabilities and experiences.

 IMAGES CREDITS: OPPO