NEWS  Android  November 2, 2023  Reading time: 2 Minute(s)

Max (RS editor)

In a tech landscape dominated by AI-powered smartphones, 2024 is shaping up to be a year of intense rivalry as Samsung joins the race with its promises of AI technology innovation, potentially challenging Google's Pixel series and even sparking a response from Apple.

Samsung recently made a significant announcement during its 3rd quarter earnings conference call held on October 31. The South Korean tech giant revealed its ambitious plans to introduce cutting-edge artificial intelligence technology as a transformative experience in its mobile devices. While this isn't the first time AI has been integrated into smartphones, the manner and extent to which Samsung plans to embrace AI are generating significant buzz.

Samsung aims to deliver on its AI promises in 2024, and all eyes are on the upcoming Galaxy S24 series, expected to be unveiled early next year. The company's commitment to AI is apparent, as it seeks to redefine the user experience with its smartphones. There is also speculation that the Galaxy Z Fold and Z Flip 6 might serve as experimental platforms for Samsung to test and fine-tune its AI advancements. However, it's more likely that the flagship lineup, the Galaxy S24, will be the primary showcase for Samsung's AI innovations.

What makes Samsung's approach particularly intriguing is its commitment to on-device generative AI, eliminating the need for an internet connection. This is reminiscent of AI models like ChatGPT, but Samsung intends to develop its proprietary generative AI. This on-device AI is expected to empower users to execute various tasks via simple voice commands. Samsung's emphasis on keeping AI processes local not only enhances privacy but also offers advantages in terms of speed and reliability.

In the past, Google's Pixel series has been at the forefront of AI integration in smartphones, setting the benchmark for creative uses of AI. In contrast, Apple has been relatively reserved in using the term "artificial intelligence," often preferring to describe its AI-powered features differently. However, the stage is set for a shift in the balance of power in 2024.

Rumors suggest that Apple, too, is planning to delve deeper into generative AI technology in the coming year, adding to the anticipation. Meanwhile, Google is expected to continue its AI-driven innovation with the Pixel 9 series. As the tech giants compete to offer the most advanced AI experiences in mobile phones, consumers can look forward to a potentially transformative year in the smartphone market, with AI technology poised to reshape how we interact with our devices.

With Samsung, Google, and Apple all vying for the top spot in the AI-powered smartphone arena, 2024 promises to be a year of groundbreaking advancements, fierce competition, and an exciting era for mobile technology enthusiasts.

(Cover image by Samsung)