NEWS  Smartphones  June 24, 2024  Reading time: 2 Minute(s)

Max (RS editor)

As anticipation builds for Samsung’s second Galaxy Unpacked event of the year, scheduled for July 10th, the tech giant has stirred excitement by introducing a new color option for its flagship Galaxy S24 Ultra. The refreshed variant, called Titanium Yellow, is now available for orders at the same starting price of $1,299.99, aligning with the other color options in the lineup.

A Vibrant Addition to the Galaxy S24 Ultra

Samsung’s flagship model, the Galaxy S24 Ultra, now boasts a vibrant Titanium Yellow color variant. This new addition is offered at the same price as the existing models: the base 256 GB version starts at $1,299.99, and the premium 1 TB version is priced at $1,655.99. According to Samsung’s official website, shipments for this new color option will commence on July 19th.

Pre-Unpacked Tease and Launch

The announcement of the Titanium Yellow variant comes just days before the anticipated Galaxy Unpacked event. Samsung had subtly teased this new color option earlier in the week before making an official announcement on Friday. This strategic release mirrors Samsung’s pattern from the previous year when the company introduced Blue and Red color options for the Galaxy S23 Ultra around the same time.

Expanding the Color Palette

Samsung continues to cater to diverse consumer preferences by expanding its color offerings. In addition to Titanium Yellow, the Galaxy S24 Ultra is available in online-exclusive colors like Titanium Green, Titanium Blue, and Titanium Orange, along with the regular color options. This brings the total number of colorways for the Galaxy S24 Ultra to seven, surpassing the variety offered by Apple’s iPhone 15 Pro.

Looking Ahead to Galaxy Unpacked

The forthcoming Galaxy Unpacked event on July 10th is expected to showcase an array of new devices, including smartphones, smartwatches, and wearables. This event will likely provide more insights into Samsung’s innovation trajectory and product line expansions.

 IMAGES CREDITS: SAMSUNG