NEWS  Photography  July 27, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Sony has officially announced a two-month delay for the highly anticipated FE 85mm f/1.4 GM II lens, pushing its release date to late August. The delay has sparked speculation about Sony's product strategy, which appears to be evolving in response to market dynamics and technological advancements.

STRATEGIC DELAY AND ANTICIPATED ENHANCEMENTS. The decision to postpone the launch of the FE 85mm f/1.4 GM II lens likely reflects Sony's commitment to refining its G Master series. The original FE 85mm f/1.4 GM lens was lauded for its exceptional image quality, fast aperture, and quick autofocus capabilities. The upcoming Mark II version is expected to build on these strengths, with potential enhancements in autofocus speed, low-light performance, and optical stabilization.

RUMORED SUCCESSORS AND NEW ENTRIES. In addition to the FE 85mm f/1.4 GM II, industry rumors hint at other exciting developments from Sony. A successor to the FX9 movie camera and a faster FE 24-70mm f/2.0 GM lens are reportedly in the pipeline. While the FE 24-70mm f/2.0 GM lens is anticipated to be unveiled in September, details on the FX9 successor remain scarce, fueling further intrigue among professionals and enthusiasts alike.

SONY A7V: AWAITING THE NEXT BIG LEAP. Another hot topic in the rumor mill is the Sony A7V full-frame camera. Despite widespread speculation, Sony has confirmed that this model will not be released in 2024. The A7V is expected to feature a 36-megapixel sensor with a reduced low-pass filter for enhanced image quality, alongside Sony's second-generation BIONZ XR processor and an advanced AI processing unit. However, fans will have to wait beyond 2024 to get their hands on this highly anticipated camera.

MARKET IMPLICATIONS. The delay of the FE 85mm f/1.4 GM II lens and the staggered release of other products suggest a strategic approach by Sony. By refining their existing product lines and introducing new, innovative models, Sony aims to maintain its competitive edge in a rapidly evolving market. This approach not only ensures the delivery of high-quality products but also keeps the market engaged and excited about upcoming releases.

 IMAGES CREDITS: SONY