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UK Government Proposes Strict Penalties for Misleading Ads

Self-Driving Car Makers Could Face Prison

NEWS  News  November 13, 2023  Reading time: 2 Minute(s)

In an unexpected but predictable move, the UK government unveiled the Automated Vehicles Bill (AVB), introducing stringent measures to curb misleading advertising by self-driving car manufacturers. Under the proposed legislation, car-makers could face up to two years in prison and hefty fines for employing certain marketing terms unless their vehicles are unequivocally fully self-driving. Read more


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