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Facebook's Link History Archive: its Implications for Users and Marketers

Navigating the Pros and Cons of Meta's New Feature and Its Impact on Targeted Advertising in a Cookieless Era

NEWS  Security  January 4, 2024  Reading time: 2 Minute(s)

Facebook, now Meta, has initiated the global archiving of users' link history on mobile devices running both Android and iOS. This article explores the intricacies of this new feature, delving into its implications for the future of targeted advertising amid the industry's shift towards a cookieless environment and heightened privacy regulations. Read more


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