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The Ongoing Apple-Epic Saga: Unpacking the Latest Developments in the App Store Payment Policies

A Closer Look at Apple's Controversial Move and the Implications for App Developers

NEWS  News  January 17, 2024  Reading time: 2 Minute(s)

mdo Max (RS editor)


The US Supreme Court declined to entertain Epic Games' plea in its longstanding legal battle against tech giant Apple. While the lower courts had previously ruled in favor of Apple, asserting that its iOS app store and policies did not breach antitrust regulations, a critical aspect of the case involving Apple's payment policies remained unresolved.

Apple Store

Apple's Concession

Following the lower courts' ruling, Apple took a surprising step by introducing a support page detailing how iOS developers could incorporate links to third-party web pages in their apps. This move seemingly opened avenues for consumers to utilize alternative payment systems, potentially offering more competitive pricing than Apple's proprietary system.

The Catch

However, a closer examination of Apple's new policies reveals significant caveats. Notably, even if developers integrate links to their payment systems within iOS apps, Apple mandates a substantial cut. According to the support page, Apple will retain a 27% commission on transactions for digital goods or services initiated through these links, provided the sale was initiated within seven days.

epic games logo

Stringent Reporting Requirements

Furthermore, Apple stipulates that developers must provide transaction reports within 15 days of each month, irrespective of whether revenues were generated through the third-party links. This intricate reporting process aims to ensure transparency but poses an additional burden on developers.

Tim Sweeney's Critique

Tim Sweeney, CEO of Epic Games, voiced his concerns on social media, highlighting the potential detrimental impact on price competition. Sweeney emphasized that developers, after paying third-party processors and Apple's new 27% "tax", would find it challenging to offer digital items more affordably on the web.

User Experience Implications

Apple's insistence on relocating web payment links away from the usual transaction points within apps, coupled with the requirement for a "scare screen", further complicates matters. Developers must now navigate a landscape where accessing third-party payment systems prompts a disclaimer, absolving Apple of responsibility for the privacy and security of web-based purchases.

The Road Ahead

As the dust settles on the initial legal battle, a new chapter unfolds, with Apple's latest payment policies becoming a focal point for potential disputes. Tim Sweeney affirmed Epic Games' intention to contest what he termed "Apple's bad-faith compliance plan" in District Court.

The evolving dynamics between Apple and Epic Games underscore the complex relationship between tech giants and app developers. As both parties gear up for a renewed legal confrontation, the implications of Apple's payment policies on competition, user experience, and developer autonomy remain pivotal in shaping the future landscape of the app ecosystem.

 IMAGES CREDITS: APPLE | EPIC GAMES | COVER IMAGE: REVIEW SPACE 

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