NEWS  News  November 13, 2023  Reading time: 2 Minute(s)

Max (RS editor)

In an unexpected but predictable move, the UK government unveiled the Automated Vehicles Bill (AVB), introducing stringent measures to curb misleading advertising by self-driving car manufacturers. Under the proposed legislation, car-makers could face up to two years in prison and hefty fines for employing certain marketing terms unless their vehicles are unequivocally fully self-driving.

The AVB, designed to establish a comprehensive framework for regulating and enforcing autonomous car safety, is set to apply in England, Scotland, and Wales, with select provisions extending to Northern Ireland. The bill aims to address concerns surrounding the accurate representation of autonomous vehicle capabilities, holding manufacturers accountable for their marketing claims.

One of the notable features of the AVB is its provision to shield individuals behind the wheel from legal responsibility in cases where autonomous vehicles cause harm. The legislation seeks to clarify accountability and delineate the fine line between human and machine responsibilities in the event of accidents or injuries involving self-driving cars.

As the automotive industry continues to advance in autonomous technology, the UK government's move signals a proactive approach to safeguarding consumers and ensuring transparency. Industry leaders and stakeholders are closely monitoring the development of the AVB, which reflects the government's commitment to fostering responsible innovation in the burgeoning field of self-driving vehicles.

The differentiation between human and machine responsibility here, also marks an interesting turning point in the ongoing discussion about artificial intelligence, especially given the presumed ability that AI could have to carry out actions autonomously. If it is true that here the entity that will be sanctioned is the manufacturer of the machine, it is also true that the legislator, for the first time, marks a clear difference between damage caused by man and damage caused by the machine. This is a topic that, we are sure, will become increasingly popular with the further development and introduction of mechanical devices driven by artificial intelligence into society.

The introduction of criminal penalties for misleading advertisements underscores the government's determination to uphold the integrity of information provided to the public about the capabilities of autonomous cars. If enacted, the AVB could reshape the landscape of self-driving car marketing practices, setting a precedent for regulatory measures in other jurisdictions worldwide.

(Cover Image By Freepik)