NEWS  Photography  May 9, 2024  Reading time: 3 Minute(s)

Max (RS editor)

VSCO, the popular mobile photography platform known for its innovative camera apps on iOS and Android, has taken a significant step towards connecting its users with businesses. Introducing VSCO Hub, a new feature designed to help brands find photographers for projects and campaigns, the platform aims to serve as a LinkedIn-like space where professionals can showcase their work and connect with potential clients.

A New Way to Connect Photographers with Brands

VSCO Hub is a unique offering in the mobile photography space, allowing VSCO Pro Members to create professional profiles and connect directly with businesses looking to hire photographers.

The new platform promises "smart job matching" through a tailored experience for both businesses and photographers.

Photographers who join VSCO Hub can add a tag to their profile, indicating that they are available for work. This feature is designed to make it easier for brands to find and connect with professionals who suit their specific aesthetic and subject matter requirements. In addition, VSCO has provided a comprehensive guide to help users optimize their profiles for the best results.

AI-Powered Search for Brands and Businesses

For brands and businesses seeking photographers, VSCO's AI-powered search technology plays a key role in connecting them with the right talent. Businesses can search for photographers based on their portfolio and even use reference images to find the perfect match. VSCO emphasizes the importance of creating a diverse profile to increase visibility in relevant searches, encouraging photographers to continually post their work.

Once a business finds a suitable photographer, they can send a message through the VSCO app to discuss the next steps. While users must have a VSCO Pro subscription to access VSCO Hub, the platform does not take a cut from the money paid by a business to a photographer, ensuring a fair transaction.

Pricing and Membership Options

To access VSCO Hub, photographers must have a Pro Membership, starting at $12.99 per month or $59.99 annually. Alongside the Hub, the Pro subscription includes a range of additional benefits, such as advanced editing tools for mobile and desktop, premium presets, cloud syncing, Adobe Lightroom integration, video grading tools, and full community access.

VSCO's new CEO, Eric Wittman, who joined the company in September, explained the concept behind the Hub in an interview with TechCrunch: "Brands act as recruiters, and they can easily find someone for their projects and connect with them". The idea is to create a more seamless connection between photographers and clients, fostering a collaborative and mutually beneficial relationship.

Overall, VSCO Hub is an exciting development for photographers looking to expand their professional opportunities and for businesses seeking high-quality visual content. With its AI-powered search and user-friendly platform, VSCO aims to become the go-to space for connecting photographers with brands. 

For more information visit VSCO Hub.

 IMAGES CREDITS: VSCO