NEWS  News  June 26, 2024  Reading time: 2 Minute(s)

Max (RS editor)

Samsung has officially announced that its next major Unpacked event will take place on Wednesday, July 10, in Paris, France. This announcement, while not unexpected due to previous online leaks, marks a significant moment for the tech giant as it gears up to showcase its latest advancements in mobile technology and artificial intelligence (AI).

THE POWER OF GALAXY AI. In its press release, Samsung hinted at a transformative leap in its AI capabilities:

"The next frontier of Galaxy AI is coming. Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem. Get ready for a world of possibilities as we enter a new phase of mobile AI."

This statement suggests that the event will highlight Samsung's advancements in generative AI, potentially offering new features and improvements across its device lineup.

UNPACKED IN THE CITY OF LIGHT. Hosting the event in Paris is a departure from Samsung's usual Unpacked locations such as New York City or South Korea. The choice of Paris, however, aligns with the company's role as a major sponsor of the Olympic Games, with the 2024 Summer Olympics set to take place in the city just weeks after the event.

ANTICIPATED DEVICE ANNOUNCEMENTS. The July 10 Unpacked event is expected to feature several high-profile product launches, including:

• Galaxy Z Flip6 and Galaxy Z Fold6: The next generation of Samsung's foldable smartphones.
• Galaxy Watch7 and Galaxy Watch Ultra: New additions to Samsung's smartwatch lineup.
• Galaxy Tab S10 Ultra: A premium Android tablet.
• Galaxy Buds3: The latest iteration of Samsung's popular wireless earbuds.
• Galaxy Ring: A wearable fitness device, previously teased at January's Unpacked event.

Additionally, there are rumors that Samsung might provide more details about its upcoming XR headset, developed in collaboration with Google and Qualcomm, which was initially announced in February 2023.

LIVESTREAMING THE EVENT. For those unable to attend in person, Samsung will livestream the Unpacked event from Paris starting at 9 am Eastern time (6 am Pacific time) on July 10 via its YouTube channel. This allows a global audience to witness the unveiling of Samsung's latest innovations in real-time.

 IMAGES CREDITS: SAMSUNG